Your Face Belongs to Us tells the story of Clearview AI, a secretive startup that aims to end privacy as we know it through facial recognition technology. Written by Kashmir Hill, the book shines a light on the company’s controversial rise and the potential repercussions of its platform. Hill documents how Clearview AI, founded by a trio of dubious characters, has amassed a database of over 40 billion facial images sourced from public-only web sources without permission, drawing backlash from social media companies and privacy advocates. Despite concerns about privacy and racial bias, law enforcement has already utilized the app for over a million searches, raising serious ethical and social implications. The book also explores how China and Russia have embraced similar technology to enforce surveillance and control, highlighting the looming threat of real-time facial recognition and its ability to monitor people’s behavior, associations, and movements. As Clearview AI and other companies continue to push the boundaries of facial recognition, the book calls for a societal debate on the trade-offs between security and human rights. With the technology’s unchecked power and potential for misuse, calls for a prohibition on its usage in certain contexts are becoming increasingly urgent.